Marketing Brand Manager

Wham-O is the legendary company that manufactures and markets some of the most recognizable consumer brands in the world, from classics like Frisbee® discs , Slip ’N Slide® water slides, and Hula Hoop® toy hoops, to outdoor recreational brands like Morey®, Churchill ® ,  Malibu ® , Boogie® body boards, Snow Boogie® sleds, snowboards, inflatables and BZ® Pro Boards. Some of the brands have been with the Company for decades. Frisbee® was first introduced in 1957, Hula Hoop® in 1958, Slip ’N Slide® in 1961, and Super Ball ® in 1965.

We are seeking a Marketing Brand Manager to join our collaborative team.

Tasks & Responsibilities

  • Spreading positivity and inspiration through the deep belief and passion about the products
  • Planning, executing and analyzing brand marketing campaigns
  • Developing and managing P&L to driving market growth
  • Working on New Product Development: Understand all stages of NPD (knowledge of product engineering is a plus)
  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Communicating the research finding to cross teams: sales, engineering.
  • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
  • Co-ordinating the launch programs to external customers as well as employees
  • Looking at the pricing of products and analyzing the potential profitability
  • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery

Skills

  • Excellent English written and verbal communication skills
  • Strong research and analytical skills
  • Comfort with CRM software
  • Comfort with NPD techniques
  • Comfort with Nielsen, IRI and other data measurement software
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Should be open for travels

 

If you are looking for a great place to work with dedicated and creative colleagues, please submit a cover letter and resume at ec@wham-o.com