Founded in 1948, by Arthur "Spud" Melin and Rich Knerr, two ambitious USC classmates committed to the power of play
Join us on this exciting journey as we ignite imaginations, encourage laughter and create lifelong memories
Home to several iconic brands that are instantly recognizable on a global scale.
celebrating 75 years of fun
NEWS
The Flight of a Classic: A Brief History of the Frisbee
List all the proprietary playthings that have sold for over fifty consecutive years and you’ll get a Who’s Who of classic toys. Whittle that list down to toys that have...
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The Ball That Bounced the World: The Story of WHAM-O’s SuperBall
In the wild and wondrous world of WHAM-O, where toys were dubbed “Super Sneaky,” “Super Elastic,” or just plain “Super,” one toy reigned supreme: the SuperBall. Born in a...
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50 Years of Kicks — The Story of Hacky Sack®
In the summer of 1972, in Oregon, a guy named Mike Marshall showed his friend John Stalberger something unusual — a handmade beanbag he could kick around with surprising control....












































































































