Wham-O Announces Its Morey® Boogie® Boards Will Be Available at Hundreds of Costco Locations for a Third Straight Year
Wham-O to Launch New Morey® Boogie® Designs as Part of Costco’s 2018 Summer Line of Products
LOS ANGELES, August 9, 2017 (Newswire.com) – Wham-O, the iconic recreational toy brand, announced today that its Morey® Boogie® Board will be a part of Costco’s 2018 summer line of products. The beach day staple will be available in over 280 Costco warehouses in North America.
“We are so thrilled to be continuing our exceptional relationship with Costco,” says Todd Richards, president for Wham-O. “For a third year, beach enthusiasts can rely on Costco as their go-to source for the original Morey Boogie Board.”
Morey Boogie was originally released in the seventies and has since maintained a reputation as one of the best body board brands in the world. Wham-O, known for its laundry list of classic outdoor toys, such as Frisbee®, Hula-Hoop®, and Slip ‘N Slide®, acquired the brand in the nineties. Since obtaining new ownership three years ago, Wham-O has reinstated the brand’s presence in Costco stores.
At Wham-O, our core mission has always been to encourage kids to get outside, be active, and to play. Decades (and a ton of technological advances) later, that mission hasn’t shifted. The Morey Boogie Board is a timeless example of what we mean when we say, ‘go out and play.’ We are thrilled to have the opportunity to continue to share this exhilarating beach day tradition with a fresh generation of Costco members.