Explore Toys becomes Wham-O’s Israel’s Distributor
Explore Toys is part of the Chagim Nehalim Company Group that is active in the Leisure, Stationary Supply & Back to School business segments. Explore Toys is one of Israel’s largest Manufacturer, Importer, Marketer, Distributor & Retailer in the field of Toy/Gaming and Sporting goods with over 30 years of experience.
Chagim Nehalim owns two logistic centers with a total of 6,500m2 storage area, it also uses TPL services. Distributing directly to 2,500 sales points across the country.
Explore Toys sells directly to retailers, institutional market & educational market retailers.
Wham-O and Explore toys relationship started after the Hong Kong show in January 2016. Since then Explore toys started distributing Wham-O lines. Current products in the market are from the Spring and Summer 2017 collection featuring Hula Hoop, Boogie Boards and Frisbee.
The company based in south Israel offers excellent supply solutions to all relevant B2B channels in the territory. Explore toys is a reliable and financially strong territory partner with years of experience that fits excellent in Wham-O ‘s strategy of continuing growth in the Middle East.
“……We see a trend to go outdoors and doing sports. Wham-O showed us some very good innovative new concepts and products that can be distributed in both Toys and Sports channels.
we are proud to be part of the Wham-o family and distribute their products in our country…..”